Does It Fit My Butt

Privacy Policy

DIFMB’s Privacy Policy

Last update: November 26, 2016

The DIFMB App is a mobile application owned and operated by DIFMB, LLC, a Georgia limited liability company (“DIFMB”). DIFMB, along with its subsidiaries or affiliated companies, is committed to safeguarding your privacy. This Privacy Policy (“Policy”) describes DIFMB’s policies and procedures on collection, use, and disclosure of the information collected. Such information may be collected via mobile application, website, email, SMS, telephone, WAP, or other means. Please read this Policy carefully to understand our practices regarding your information and how we will treat it. This Policy may be updated from time to time for any reason, at our sole discretion, so please check the Policy periodically for updates.

By downloading and using the DIFMP App or visiting or using the website and domain name, any other linked pages, features, content, mobile application, and any other services we offer from time to time in connection with any of the foregoing (collectively, the “Services”), you agree to the practices and policies set forth in this Policy, and you acknowledge and consent to our collection, use, and sharing of your information as described herein. If you do not agree with the practices and policies set forth in this Policy, you may choose not to use the DIFMB App.

Children Under the Age of 18

Our Services are not intended for children under 18 years of age. No one under age 18 may provide any information to or on the DIFMB App. We do not knowingly collect information from children under the age of 18. If you are under 18, do not use or provide any information on the DIFMB App or on or through any of its features, make any purchases through the DIFMB App, use any of the interactive features of the DIFMB App or provide any information about yourself to us. If we learn we have collected or received information from a child under 18, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at By using our Services, you represent that you are at least 18.


Your privacy is very important to us. We treat your information, including your body measurements, as confidential information. We do not sell or rent your information to third parties. We do not disclose your information to others, except as required to provide you with our Services, for example, to allow you to browse outfits, follow users, favorite outfits, buy/sell garment details, and/or rate users, or as required by law. Your exact body measurements are never shared. They are presented in a body profile that allows you to compare your shape to others without either of you knowing the other’s exact measurements.

Information that you provide us in the process of registration will remain private and secure. Information that you choose to publish (e.g., photos, garment details, bio information) is no longer private, just like any information you publish online. Technical information that is gathered by our systems, or third party systems, including, but not limited to, IP addresses and device information, may automatically be used for the DIFMB App operation, optimization, and analytics.

The above are just the highlights. Please read more about information we collect and how we use it below.


We respect your privacy and are committed to protect the personal information of our users. We believe that you have a right to know our practices regarding the information we may collect when you use our Services.

Please remember that this Policy applies only to information collected by your use of our Services, including our website and the DIFMB App. We are not responsible for the privacy of any information you reveal, post, or publish in your public profile, or when posting photos and garment details within the DIFMB App.

 Information We Collect

When you register to use our Services, we ask you to provide certain information, including a valid email address, password, and user handle. The email address and password is routed to an external vendor, Auth0, whose privacy policy is available on their website at We are not responsible for Auth0’s practices and policies regarding your information. You will need to check their website periodically for any updates to their privacy policy.

You may provide additional information regarding your body measurements in order to create a body profile that will help you compare your body measurements for clothing fit with those of other users. We collect this information to provide better service and enhanced user experience to all users.

In addition, we may collect information while you access, browse, view, or otherwise use our Services. For example, when you access the DIFMB App, we are aware of your usage of the DIFMB App, and may gather, collect, and record information related to such usage, including, but not limited to, geo-location information, IP address, device and connection information, and all communications made by users through the DIFMB App. We use this information to enhance user experience as well as monitor for fraud and inappropriate content or behavior.

Once you register, your user handle and additional information regarding your activity is made public and is visible to all users of the DIFMB App. This information includes profile photos or avatars you upload or create, any information you choose to add to your bio or profile, any garment details you enter, any outfits you create, any photos you upload, user ratings, users you choose to follow, and outfits you have chosen to favorite. The photos you upload to complete outfits will be handled via a third party vendor, Cloudinary, whose privacy policy is available on their website at We are not responsible for Cloudinary’s practices and policies regarding your information. You will need to check their website periodically for any updates to their privacy policy.

How We Collect Information

You provide us with most of the information we collect. You do this by creating and registering an account with us, creating a user handle, and by posting and sharing additional information voluntarily. This can include information you share in your bio or profile, your User Generated Content (as defined in our Terms of Service), any user you choose to follow, any outfit you choose to favorite, item details you have chosen to purchase, any ratings given to you by buyers, and any ratings you give to sellers.

We also collect technical information indirectly and automatically through our systems. This information may include logging your IP address, software configuration, and operating system.

How We Use Information Collected

We use your information only as appropriate to operate, maintain, and provide you with quality features, service, and security. We use user activity information to help us monitor content integrity and track fraudulent or other inappropriate activities. This user activity is monitored using Google Analytics, whose privacy policy is available on their website here, and, whose privacy policy is available on their website here. We are not responsible for Google Analytics’ or’s practices and policies regarding your information. You will need to check their websites periodically for any updates to their privacy policies.

Should you ever deactivate your account with us, we will retain your information for a period of time as required by federal and state law. In addition, we may retain information from deactivated or closed accounts to prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our Terms of Service, and take any other actions permitted by law.

Sharing Information with Third Parties

We do not sell or rent your information to third parties for their marketing purposes. You will not receive marketing communications from us. We may provide your information to third parties in order to provide you with our Services, operate the DIFMB App, and prevent fraud and illegal activities, as detailed below:

We do not collect credit or payment information; our users make purchases using Apple’s in-app purchases.  All purchase transactions are made through Apple, Inc. and are subject to Apple Media Services terms and conditions.  We are not exposed to the payment information provided to Apple.  We are not responsible for Apple’s practices and policies regarding your information. You will need to check their website periodically for any updates to their privacy policy.


We take great care in maintaining the security of the DIFMB App and your information and in preventing unauthorized access to it through industry standard technologies and internal procedures. However, we do not guarantee that unauthorized access will never occur. Users who have registered to the DIFMB App agree to keep their password in strict confidence and not disclose such password to any third party. We cannot protect, nor does this Policy apply to, any information you choose to share with any third party.

Third Party Sites

While using the DIFMB App you may encounter links to third party websites. We are not responsible for these websites and have no responsibility or liability whatsoever with regard to privacy matters or any other legal matters with respect to such websites. We encourage you to carefully read the privacy policies and the terms of use or service of such websites. Our Terms of Service and our Privacy Policy apply only to our Services and the information collected by us in accordance with this Policy.

Updating Your Information

We take steps to ensure that the information we collect is accurate and up-to-date. We provide you with the opportunity to update your information through your account profile settings. In the event that you believe your information is in any way incorrect or inaccurate, please let us know immediately. We will make sure we investigate the matter and correct any inaccuracies as quickly as possible where necessary or give you ways to update it or delete it, unless such information must be retained for legitimate business or legal purposes. If for any reason you have a problem with deleting your personal information, please contact Customer Support and we will make reasonable efforts to delete your information in compliance with any applicable privacy laws.

You can review and change your bio by logging into the DIFMB App and visiting your account profile page. Your body profile will remain linked to any previously published User Generated Content and cannot be deleted. We cannot delete your personal information except by without also deleting your user account. We may not accommodate a request to change your information if we believe the change would violate any law or legal requirement or cause the information to be inaccurate.

Any User Generated Content that has been published or sold to another user may not be deleted from the DIFMB App. If you choose to un-publish the content and delete your User Generated Content from the DIFMB App, copies of your User Generated Content may remain viewable in cached and archived pages, or might have been copied or stored by other users. Proper access and use of information provided on the DIFMB App, including User Generated Content, is governed by our Terms of Service.

Changes to the Privacy Policy

We reserve the right to change this Policy at any time, so please check this Policy frequently. Changes to this Policy are effective as of the stated “Effective” date and your continued use of our Services on or after the Effective date will constitute acceptance of, and agreement to be bound by, those changes. For any material changes to this Policy (in situations where we change the manner in which we handle your information), we will notify you via email or by placing a prominent notice on the homepage of our website.

Corporate Change

In the event we go through a business transition such as a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be among the assets transferred.


If you have any questions or concerns regarding this Policy, please contact us at We will make every effort to respond to your concerns.

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